Fun fact: Santa Fe is the United States' oldest continually inhabited city. It's famous for its art and its hot air balloons. Despite this, it's still victim to one issue seen in every other city: fewer tourists in the off-season.
Attracting guests in the off-season for consistent year-round bookings is harder than it looks. Few people can do off-peak vacationing, meaning they'll be incredibly picky with their options. What can you do to boost rental occupancy during these times?
Today we'll cover vacation rental tips like:
- Pricing your vacation rental correctly
- Offering the best incentives
- Advertising your place right
Join us for the ultimate Santa Fe travel guide. By the end, you'll know exactly what you need to put a flagging rental back in the black.
Attracting Guests in the Off-Season With the Right Price
Perhaps the most compelling reason to travel in the off-season is lower prices. Generally speaking, everything tends to be a lot cheaper. The logic is pretty simple here: people prioritize lower prices during the shoulder season, so price accordingly.
Price Competitively
The key is to look at your competition. Attracting guests in the off-season is all about knowing which short-term rentals are comparable to yours.
Keep in mind things like
- What sort of property it is
- What amenities you offer
- Where your property is located
So as an example, suppose you have a townhouse. It's close to the Santa Fe Opera and the Georgia O'Keeffe Museum and has a washer and dryer. You can then establish pricing strategies to keep your per-day asking price in a range similar to others.
Give Killer Incentives
Naturally, price isn't the only thing people are looking for in a rental. Your short-term rental is a home away from home. People want to avoid the feeling they are living out of a suitcase.
A study by the Journal of Innovation and Knowledge explains why people choose rentals over hotels. One of the biggest reasons is a personalized experience.
Make your rental better than the rest with:
- Free coffee and tea
- Washer and dryer
- Fully-featured kitchen
- Balconies
- Hot tubs
Add anything the competition doesn't have. Sometimes people will choose your place because it has one thing they couldn't find anywhere else.
Make an Unforgettable Listing
You have to persuade the guest from the outset, and that means writing a slam-dunk listing. Good listings do the following:
- Use captivating and fun language
- Focus on the property's best parts
- Have excellent pics
- Put any uncommon requirements upfront
Think of your listing as an elevator novel pitch. You've only got a few seconds to convince someone, so make the most of them.
Make Your Santa Fe Rental More Profitable
Attracting guests in the off-season isn't just about having the right price. It's also about making your rental stick out with what it has to offer. Most importantly, you need to sell it well in the listing.
PMI Santa Fe is part of one of the most rapidly growing property management franchises across the country. People come to us because we help make the rentals profitable and do so with a smile. Get your consultation and make your Santa Fe property a hot ticket item.
