Santa Fe attracts two million overnight guests every year. Without a strong property marketing plan, you'll miss the chance to book these guests in your vacation properties. Learning how to get more bookings can maximize your profitability.
Not sure where to start? Read on for the most effective vacation rental marketing strategies you can use to ensure your success.
Update Your Vacation Properties
Make your vacation properties more attractive to potential guests. Choose upgrades to increase your property value and get more bookings. For example:
- Updated curb appeal
- Free Wi-Fi
- Fun amenities
- A luxurious master bedroom
- Optimized sleeping spaces
- Smart home technology
- Updated kitchen appliances
After making these upgrades, hire a real estate photographer. High-quality images will help your vacation properties attract guests. If your photos are outdated (or your listings lack photos), guests won't take a look.
Optimize your property listings to ensure they contain the information potential guests need. Include a detailed description, an attention-grabbing header, and a list of the amenities you offer.
Use search engine optimization (SEO) to appear as people search for Santa Fe vacation properties. SEO will ensure you generate website traffic. You can target your ideal guests to get more bookings.
Design Digital Ads
Search engine marketing will help your online listings generate more visibility and website traffic. Use the Facebook Ads and Google Ads platforms to create campaigns.
Google Ads will allow you to create text and display ads. For your digital ads, use stunning photos of your properties. Target location-specific keywords to appear in front of interested guests.
Engage Guests on Social Media
Generating engagement online will help your listings attract more traffic. Use location-specific hashtags when sharing photos and videos of your vacation properties. Answer any questions people have about the property or guest experiences you offer.
Share testimonials from your most recent guests online. Over 70% of people don't take action until they've read a recent review. Positive reviews will encourage guests to trust you and consider your listing.
Video content can help you generate more engagement. Start sharing virtual and video tours of the property. Show off the neighborhood, local venues, and restaurants to help them visualize their stay.
Request Short-Term Property Management
If you need help, hire a short-term property management company. Their proven strategies can reduce your vacancy rate.
Choose a company that will help you offer better guest experiences. A full-service property management company can handle:
- Property marketing
- Cleaning
- Inspections
- Property maintenance
- Accounting
Their services will help you master the art of rental hosting. You could have an easier time encouraging repeat stays. Repeat bookings will allow you to save money on property marketing, boosting your ROI.
Apply the Best Vacation Rental Marketing Strategies
Without these vacation rental marketing strategies, other property owners in Santa Fe will reach tourists first. Don't miss your chance to get more bookings. Instead, hire a short-term property management company.
PMI Santa Fe has 20 years of experience helping owners maximize their earning potential. We use award-winning strategies and the latest technology to help clients grow. Contact us now to request our property marketing services.
