There are now over 1.1 million active vacation rental listings in the US. If your property rental for vacations isn't attracting guests, it's time to adjust your plans. Otherwise, you'll never maximize your rental income.
Use these tips to learn how to attract guests. As you increase bookings, your ROI will rise. Attract more people to your rental properties today.
Optimize Vacation Property Listings
Before directing people to your rental properties, update your online listings. An eye-catching, detailed listing will generate more bookings.
Consider what makes your vacation property special. Why should someone choose your listing over another? Highlight your unique value proposition to catch each reader's attention.
Your listing should include:
- An attention-grabbing headline
- A detailed description
- A list of special features and amenities
- High-quality photos
- Targeted keywords
Provide guests with a list of things to do in Santa Fe. Market the experience you're offering.
Use search engine optimization (SEO) to direct more people to your listing. Add location-specific keywords to attract people visiting Santa Fe.
Hire a professional photographer to make your listing visually attractive. People spend 60% of the time checking images and only 20% reading the listing.
End your description with a strong call-to-action (CTA). A compelling CTA will encourage visitors to reach out or book a stay.
Learn How to Attract Guests
Direct more people to your vacation property listing with digital marketing strategies. Try:
- SEO
- Facebook advertising
- Google advertising
- Email marketing
- Social media marketing
- Content marketing
Share high-quality photos of your rental properties or a stunning video tour. As people comment on your content, respond. Answer questions they have about the property or inform them of upcoming things to do in Santa Fe.
Use Dynamic Pricing
Use dynamic pricing to make your property more appealing. When the price is set too high, you'll lose bookings. If it's set too low, you'll lose rental income.
Consult a property management company. They'll use an automated tool that factors in competitor pricing, market trends, and other factors.
Keep Up With Maintenance
Make sure your vacation property is attractive by keeping up with maintenance and repairs. If the property is falling apart, you'll lose bookings.
Allow your property manager to schedule routine inspections. They'll complete smaller repairs before the property requires bigger renovations.
Hire a Property Management Company
Instead of applying these tips alone, hire a property management company. Choose a company that uses state-of-the-art technology to ensure efficiency. They'll save you time and money while helping you increase bookings.
Offer an Appealing Property Rental for Vacations
Learning how to make an appealing property rental for vacations can take time. Instead of doing it all alone, hire an experienced property manager. A full-service property management company can ensure your success.
PMI has 20 years of experience helping vacation property owners maximize their profitability. We use state-of-the-art technology and award-winning strategies to help each client succeed in a competitive market.
We can show you how to attract guests to your rental properties. Contact us today to request our range of property management services.
