In 2023, there were over 2.4 million vacation rental listings and 785,000 hosts, which shows that the industry is booming.
Learning to create an appealing listing is essential for attracting guests and keeping your rental occupied. But if you've never dealt with listings, it can feel overwhelming knowing what to do.
Sounds like your situation? Luckily, we've got the answers you're searching for. Here are our tips for creating an appealing vacation rental listing for your Sante Fe property.
Decide Who Your Target Audience Is
A major part of rental property marketing is understanding who you're targeting, depending on the accommodation.
Your rental, for example, may be great for young families with kids, so you should tailor your marketing towards this. If you haven't yet considered this, focus on the customer's demographics, behaviors, interests, and fears as a starting point.
Craft a Captivating Description
One of the top vacation rental tips is to create an eye-catching caption.
Let your personality shine and leave nothing out. Instead of a chunk of text, create sub-headings so that it's easier for guests to skim. Keep a friendly, casual tone as if you're talking to a friend.
Highlight Your Property's Unique Selling Points
Our Sante Fe travel guide wouldn't be complete without mentioning the importance of unique selling points, or USPs.
Highlight the features that help your vacation rental stand out, whether it's sweeping views of Santa Fe or a newly renovated kitchen. Regardless of how small you think the USP is, add it to your caption to attract guests.
Upload Professional Photos
Sure, hiring a professional photographer is an investment, but you'll be surprised at how great photos can elevate your listing.
Photographers also use the latest VR technology and understand vacation home staging to show your rental in the best light. If you're unable to find one, contact a property management company and they'll handle the listing for you.
Include Positive Reviews
Complete your stand-out listing by including positive reviews. Word-of-mouth is an effective form of social currency that can sway prospects into leads. An added bonus is that reviews will give you tips on how to provide excellent guest experience enhancements.
If you're struggling to collect reviews, ask past customers. This simple act encourages 69% of customers to leave a review, so it's worth the effort.
Specify House Rules
Another useful tip for your Sante Fe listing is to specify house rules if necessary. Be clear about whether pets are allowed or if you have check-out policies that guests must follow.
If you haven't already, set your property's availability. Give it enough time so there's time to clean in-between guests and potential maintenance. Also, property owners who need an in-person check-in should say when they're available to welcome guests.
Our Tips for Creating an Appealing Vacation Rental Listing
Now that you're an expert on creating an appealing vacation rental listing, it's time to get cracking.
At PMI Santa Fe, we have years of experience keeping both landlords and guests happy. Thanks to our team of professionals, we can help you earn passive income and grow your portfolio.
Interested in our services? Then, contact us today to chat with our team.
